MEET THE FOUNDER
Amanda Shaffer

'For Those Who Conquer' is more than a motto for me.
It's a mindset.

When I started Hautedry 10 years ago, I wanted to create a place that broke all norms. We wanted to get back to 'old-fashioned' customer service with a focus on the people we serve.

I am a dedicated Mom of four young kids, a passionate business owner, a loving wife, and a stage 3 breast cancer survivor. Balancing family, entrepreneurship, and health challenges has shaped me into a resilient and compassionate individual, driven to inspire and support others on their journeys.

FAQ For The Founder

We've compiled our most popular questions for Amanda here!

What does 'HauteDry' Mean?

Josh (Amanda's husband and co-owner) spent time in France in anticipation of opening the business in 2014. They were impressed with the ambience of the businesses, cafes and high-end retailers. With a love for 'experiences' we modeled a lot of our systems around capturing this French luxury feeling. 'Haute" [pronounced Oat] means 'high-end' in France, and Dry [for our specialty offering, BlowDrys] make 'HauteDry'. Our crafted word for high-end BlowDrys and Hair Services.

How does your husband participate?

Josh is a co-owner, however he is not involved in day-to-day operations. He works full time as a VP CFP for Fidelity Investments. He is a visionary and a great leader, so he is an important support system for Amanda and the team. He always jokes that he owns a salon and doesn't get perks! It's true, we always give his appointment for paying guests. Josh, Amanda and her 4 kids love the opportunity to lead a team of conquerors in the beautiful community of Vero Beach, FL.

Why 2 Salons? HauteDry + La Beaute' Market

We have a training program (a Master's Certification for Hairstylists). Our beachside location on Cardinal Drive is meant to give a wonderful Guest experience with high-end results. We found that training in the beachside salon was interrupting the experience of our valued Guests. With that in mind, we recently created a nearby training and event salon- created to be complimentary to our beachside location and also train assistants and Stylists there. Our miracle mile location (La Beaute' Market) features a Blowdry Bar, head spa, and we collaborate with local beauty businesses (spa, wellness, etc).

What Does 'For Those Who Conquer' Mean?

One of my biggest fears is being average and not fulfilling my greatest potential. I find too many of us walk through life going through the motions. I want to create an atmosphere that high-performing people feel like they can be seen and heard. We do that through centering all of our processes around respecting your time and giving you the best quality possible. Thanks for your loyalty, we wouldn't exist without you.

-Amanda